Are you looking to improve your web map conversions? Before you get started you’ll want to make sure you're signed up to a user tracking tool and A/B testing solution. This will help you figure out what metrics you should be focusing on and will provide a big lift in design strategy when you’re testing and strategizing based on data.
As you iterate your web map, it's important to optimize for conversions. Here are a few tips to help increase your conversion rate.
Check your error logs. Check to make sure your data is being served up in a timely manner.
Include your contact information into the sidebar of your web map rather than forcing users to click a “contact” link.
Remind your visitor why they’re actually on your web map by explicitly stating their pain points.
Make sure users can clearly see your sidebar and call-to-actions.
Try to personalize your web map based on where your users are coming from. If most of your traffic comes from one channel, try to focus your copy and user experience on those users.
Let users filter and view layers in a way that makes the most sense to your user persona.
Try to shorten the number of steps users need to go through in order to complete an action.
Make it really easy for people to share your web map with their friends and social networks or via email.
Test your zoom levels and use bounce rates based on starting zoom levels and choose the zoom level that has the highest engagement rate.
Use call-to-actions. All too often, web map developers do not use clear actionable buttons to help turn a visitor into a converted user.
Don’t hesitate to go for the ask.
Use active language like “Click”, “Register”, “Browse” or “Zoom” alongside text that creates urgency to get users to go through the path you expect them to take.
Test different colours and themes and track user engagement based on their theme.
Create “personas” of your target audience, based on your understanding of actual visitors. This will help you visualize the user experience and process you want users to go through.